By law and for your privacy we are not allowed to (“the use”) store or gain access to information stored, in your [“terminal equipment”] PC, tablet, smartphone etc. unless we provide you with clear and comprehensive information about the purposes of the storage of, or access to, that information
This site uses a cookie. This is a small text file which (when you access the site) will be downloaded on to your equipment.
This site uses Google Analytics. This allows us to analyse traffic to our site using a number of metrics, for example:
- The IP address of visitors
This gives us some idea of the geographical location of our visitors, useful for knowing if our message is getting to the right people, and allowing us to configure our services accordingly.
- The pages being viewed
We can see which pages are being viewed, and the path people take through our website.
- How long people spend on the site
We can work out whether our content is useful to people.
- Where people are coming from
We may run promotions on Facebook, Google Ads or elsewhere. We can tell where people have come from so we know if our advertising is working.
- Which people are returning
This is where the cookie is used to know whether you’re a new or returning visitor. This is important because we can work out whether our content inspires people to come back and read more.
When you request content from the site you will provide your name, email and company name. This is so we can send the content to your company. We may also contact you to see if you enjoyed the content and to see if you have any need for our services. We process your personal data in our legitimate [business generation] interests. You may have certain rights in respect of your personal data such as a right of access, rectification, erasure, portability or to restrict or object to our processing of it. If you wish to exercise a right please let us know by emailing us. You are not required to provide your personal data but if you do not we will be unable to send our content to you. We will retain your personal data for one year after you download the content.
We make use of Mailchimp to deliver our content. This may result in your personal data leaving the UK/ European Economic Area. Where it does leave those areas, your personal data is adequately protected as Mailchimp have entered into the standard Controller to Processor contractual clauses with us. If you require a copy of these please email us.